The challenge of public diplomacy vis-a-vis the delegitimisation of Israel

The challenge of public diplomacy vis-a-vis the delegitimisation of Israel

Address to Ariel Conference on Law and Mass Media, 30 December 2010

As we all know by now, Israel has lost the battle for public opinion in the west. Even the Israel government is now acknowledging this fact. Israel and its defenders have been outclassed and outmanoeuvred in a war of the mind being waged on a battleground it never even acknowledged it was on.

Calls for more and better hasbara, however, are meaningless if the message or narrative promoted by Israel and its defenders misses the point of the attack being waged upon it. And it does miss that point, by a mile.

You cannot resist or overcome a threat unless you first understand its nature.

Read more of this article by Melanie Phillips here:

http://www.melaniephillips.com/articles-new/?p=789

Also listen here:

Melanie Phillips: World Turned Upside Down (1/7)
http://www.youtube.com/watch?v=ldUqbP039xw

Melanie Phillips: World Turned Upside Down (2/7)
http://www.youtube.com/watch?v=su6GosOpWPw

Melanie Phillips: World Turned Upside Down (3/7)
http://www.youtube.com/watch?v=NCNIeUsOV0E

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