Going back to the Bible

Going back to the Bible
Op-ed: With many of our PR tactics failing, let’s use Bible to reinforce our right for this land
Avi Rath

While facing the nations of the world, the State of Israel’s public relations officials tried everything, ranging from the security argument, through the narrow borders and all the way to the strategic threat. Yet it’s not working and remains unconvincing. When we adopt this kind of PR, the world tries to come up with solutions to the security problem: Utilizing satellites, cameras, electronic fences, multinational forces, demilitarized zones and all sorts of other creative notions.

We tried PR strategies premised on various arguments. We made use of the Holocaust, the expulsion from Spain, the Crusades and anti-Semitism. We enlisted all the blood libels to the cause in an effort to prove our righteousness, yet it hasn’t worked either. In fact, we have seen the opposite effect. Suddenly we discover that not only Turkey boycotts us, but also Scotland, not to mention the British academic boycott and all sorts of other such moves.

After trying so many ineffective PR methods, perhaps we would do well to go back to the simple approach – the Bible.

More here:

http://www.ynetnews.com/Ext/Comp/ArticleLayout/CdaArticlePrintPreview/1,2506,L-4077344,00.html

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